Action: Confirm whether the image is AI-generated.

• Questions to Consider:

  • Is the image clearly identified as AI-generated?

  • Have you checked the metadata or creator’s claims regarding the image's origin?

  • Does this image come from a reputable source?

  • Are there other images to be reviewed from the same event against which you can compare this one? 

Decision Criteria: If there is uncertainty about its origin, do not publish until you can verify its authenticity.

Action: Evaluate the context in which the image will be used.

• Questions to Consider:

  • Is the image being used for illustrative purposes, satire or artistic expression, or is it being presented as factual/real?

  • Does the image add value to the story, or does it risk misleading the audience?

  • Is the image meant to entertain or inform?

Decision Criteria: If the image could be misinterpreted or if its necessity is unclear, consider alternative, more transparent visual content or no image.

Action: Assess the ethical implications of publishing the image.

• Questions to Consider:

  • Could the image perpetuate harm, stereotypes or misinformation?

  • Are there vulnerable individuals or groups that might be negatively impacted by this image?

  • Does the use of the image align with journalistic integrity and honesty?

Decision Criteria: If publishing the image could cause harm, perpetuate misinformation or compromise journalistic ethics, do not publish.

Action: Verify legal aspects concerning the image.

• Questions to Consider:

  • Do you have the right to publish the images (For example: Do you have a license to the image? Does the person who gave you permission own the copyright to the image? If not, can the photographer grant you the right to use the image?)

  • Are there any legal concerns regarding the use of AI-generated content, especially around likenesses or trademarks?

  • Is there proper attribution or a clear indication of the image’s creation source (e.g., AI tool used)?

Decision Criteria: If there are any legal concerns, consult legal counsel before publishing or seek permission from the image creator if possible.

Action: Ensure transparency in how the image is presented.

• Questions to Consider:

  • Can the byline clearly communicate that the image is AI-generated or generic stock?

  • Should the caption also clearly communicate that the image is AI-generated or generic stock?

Decision Criteria: If transparency can be ensured (e.g., clear labeling), publishing is more acceptable; if it risks deceiving the audience, consider a different approach.

1. Publish:
   If the image is AI-generated, but its use is clear, ethical, legally sound, and aligned with editorial standards, and if transparency measures are in place.

2. Do Not Publish:
   If there is any uncertainty about the image’s origin, it could cause harm or confusion, it violates ethical or legal standards, or if transparency cannot be assured.

3. Alternative Actions:
   If unsure, consider replacing the image with another, clarifying its use, or postponing the publication until further review.